Fixers: contracultura em ascensão
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2016-06
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Costa, Rodolfo Rolim Dalla
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Esta pesquisa consiste no estudo da obsolescência pela perspectiva do Design. Analisou-se os diferentes tipos de estratégias de obsolescência consideradas por vários autores. A partir deste entendimento é investigado o contexto histórico de dois tipos de obsolescência praticadas na atualidade, à programada e a perceptiva, levando-se em consideração sua influência no campo do Design, bem como seus reflexos em nossa sociedade, na vida do indivíduo contemporâneo e seus impactos ambientais, refletindo na redução de recursos naturais e aumentando a geração de resíduos, resultantes de um consumo desenfreado por novos produtos e serviços. Com este intuito, é possível compreender a influência da obsolescência programada e perceptiva na criação de grupos de consertadores, também conhecidos como fixers (do inglês: consertadores), sendo este, o principal objetivo deste trabalho, conhecer estes grupos, considerados atualmente como uma contracultura em franco desenvolvimento. Estes grupos divulgam que o melhor para o futuro do nosso planeta não é reciclar o lixo e sim não produzi-lo, promovendo através desta ideia, encontros nos quais as pessoas levam seus produtos avariados para consertá-los gratuitamente, aprendendo também a repará-los no caso de uma nova necessidade, fazendo com que durem mais tempo. Esta pesquisa segue uma abordagem metodológica qualitativa, de natureza interpretativa e descritiva sendo a coleta de informações, feita através de um questionário enviado para cem grupos fixers. Responderam ao questionário, o único grupo brasileiro e quatorze grupos estrangeiros. A análise do conteúdo dos questionários permitiu compreender vários aspectos sobre os grupos fixers, sendo estas informações relacionadas com, os procedimentos de pesquisa, compreendendo revisão bibliográfica e analise filmografica, levantados durante toda a pesquisa. Trazendo desta forma, contribuições para amenizar as estratégias de obsolescência, os impactos ambientais causados pela acelerada demanda na produção de novos produtos e consumo irrefreado. Colaborando, também, com implicações práticas e teóricas do Design para o alcance de uma sociedade mais sustentável e o desenvolvimento de futuros projetos relacionados aos grupos fixers.
This research consists in the study of obsolescence through the perspective of Design. It analyze the different kinds of obsolescence strategies considered by several authors. From this understanding it is investigated the historical context of two kinds of obsolescence practiced today, the programmed and perceptive, taking into account their influence in the design field, like its effects on our society, in the life of contemporary individual and its environmental impacts, reflecting in the reduction of natural resources and increasing the generation of waste, resulting from unbridled consumption for new products and services. With this aim, it is possible to understand the influence of programmed and perceptive obsolescence in the creation of repairmen groups, also known as fixers, which is the main objective of this work, to know these groups currently considered a counter rapidly developing. These groups disclose that the best for the future of the planet is not recycle garbage and yes does not produce it by promoting through this idea, meetings where people take their defective products to fix them for free, also learning to repair them in the case a new need, making it lasting more time. This research follows a qualitative methodological approach, interpretative nature and descriptive being the collection of information, made through a questionnaire sent to a hundred fixers groups. Replying to the questionnaire, the only Brazilian group of repairmen and fourteen foreign groups. The analysis of the content of the questionnaires allowed us to understand several aspects about the fixers groups, being these informations relating to research procedures including bibliographic review and analysis filmography, raised throughout the research. Bringing this way, contributions to soften the obsolescence strategies, the environmental impacts caused by the accelerated demand in the production of new products and unbridled consumption. Collaborating also with practical and theoretical implications of Design for the range of a more sustainable society and the development of future projects related to the fixers groups.
This research consists in the study of obsolescence through the perspective of Design. It analyze the different kinds of obsolescence strategies considered by several authors. From this understanding it is investigated the historical context of two kinds of obsolescence practiced today, the programmed and perceptive, taking into account their influence in the design field, like its effects on our society, in the life of contemporary individual and its environmental impacts, reflecting in the reduction of natural resources and increasing the generation of waste, resulting from unbridled consumption for new products and services. With this aim, it is possible to understand the influence of programmed and perceptive obsolescence in the creation of repairmen groups, also known as fixers, which is the main objective of this work, to know these groups currently considered a counter rapidly developing. These groups disclose that the best for the future of the planet is not recycle garbage and yes does not produce it by promoting through this idea, meetings where people take their defective products to fix them for free, also learning to repair them in the case a new need, making it lasting more time. This research follows a qualitative methodological approach, interpretative nature and descriptive being the collection of information, made through a questionnaire sent to a hundred fixers groups. Replying to the questionnaire, the only Brazilian group of repairmen and fourteen foreign groups. The analysis of the content of the questionnaires allowed us to understand several aspects about the fixers groups, being these informations relating to research procedures including bibliographic review and analysis filmography, raised throughout the research. Bringing this way, contributions to soften the obsolescence strategies, the environmental impacts caused by the accelerated demand in the production of new products and unbridled consumption. Collaborating also with practical and theoretical implications of Design for the range of a more sustainable society and the development of future projects related to the fixers groups.
Descrição
Palavras-chave
Design; Obsolescência planejada; Obsolescência perceptiva; Fixers
Citação
NEUMANN, Daniela. Fixers: contracultura em ascensão. 2015. Monografia (Graduação em Design) – Universidade do Vale do Taquari - Univates, Lajeado, 24 nov. 2015. Disponível em: http://hdl.handle.net/10737/1041.