“Tudo que você quer ter”: um estudo sobre o brincar e o consumo de bonecas
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Data
2016-07
Autores
Orientador
Meurer, Flávio Roberto
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Resumo
Diante da autonomia cada vez maior do universo infantil frente às questões relacionadas ao consumo infantil, o presente trabalho traz uma reflexão sobre o brincar e seus diferentes significados, tendo como objetivo compreender o motivo pelo qual as meninas adquirem bonecas: para brincar ou para satisfazer um sentimento gerado pela necessidade de consumo de determinada boneca. Nesse contexto, procurou-se observar de que forma as crianças se relacionam e brincam com suas bonecas, explorando, paralelamente a importância do brincar e das brincadeiras para o desenvolvimento infantil, caracterizando o consumo e o consumo infantil. Para tanto, utilizou-se um estudo bibliográfico de caráter exploratório, incluindo a pesquisa de observação e um grupo focal. Os resultados demostraram que, realmente, as crianças brincam com as bonecas, desenvolvem a imaginação e aprendem com o brincar. Entretanto, ficou evidente que o consumo das bonecas está mais atrelado a sua posse do que propriamente as possibilidades oferecidas ao brincar com elas.
With the growing autonomy of the childish universe in regards of questions related to children’s consumption, this study propose a reflection about the different meaning of playing, seeking to understand the motivations around girls acquiring dolls: in order to play or in order to satisfy a felling created by the necessity of acquiring this doll. On this context, there was an attempt to verify how children relate and play with their dolls, exploring at the same time the importance of play to child development. Therefore, a bibliographic study of exploratory nature, including an observation research and a focus group, were adopted. The results demonstrated that children really play with their dolls, developing imagination and learning many things on the process. However, it was clear that the consumption of dolls is much more related to the felling of possession than to the possibilities of playing.
With the growing autonomy of the childish universe in regards of questions related to children’s consumption, this study propose a reflection about the different meaning of playing, seeking to understand the motivations around girls acquiring dolls: in order to play or in order to satisfy a felling created by the necessity of acquiring this doll. On this context, there was an attempt to verify how children relate and play with their dolls, exploring at the same time the importance of play to child development. Therefore, a bibliographic study of exploratory nature, including an observation research and a focus group, were adopted. The results demonstrated that children really play with their dolls, developing imagination and learning many things on the process. However, it was clear that the consumption of dolls is much more related to the felling of possession than to the possibilities of playing.
Descrição
Palavras-chave
Consumo Infantil; Brincar; Bonecas
Citação
KRANZ, Bárbara Koch. “Tudo que você quer ter”: um estudo sobre o brincar e o consumo de bonecas. 2015. Monografia (Graduação em Comunicação Social com Habilitação em Relações Públicas) – Universidade do Vale do Taquari - Univates, Lajeado, 07 dez. 2015. Disponível em: http://hdl.handle.net/10737/1063.