O sentir da moda: a roupa como instrumento de ressignificação dos sonhos
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Data
2018-01
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Costa, Josiane Andréia Da
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Resumo
A moda está presente em nosso dia a dia, representando significados, valores e propósitos ao mundo. Nesse contexto, as roupas são bem mais do que somente tecidos ou mercadorias de vendas e consumo. Este artigo busca, portanto, compreender o vestuário além dos conceitos básicos, diferenciação simbólica, modismos ou tendências, além do que se chama de sistema de moda. Visualizando a roupa como instrumento capaz de construir relações emocionais, simbólicas e significados individuais. Os conceitos utilizados abordam questões sobre o consumo atual e os novos anseios sociais, bem como a função simbólica das roupas e as relações emocionais que envolvem o sentir da moda. Inicialmente, foi realizado um levantamento de informações por meio de pesquisa bibliográfica sobre o assunto. Identificou-se, a necessidade de realizar uma pesquisa descritiva de opinião mediante questionário e entrevistas não-estruturadas, bem como obter-se de novas visões e caminhos para a moda, com análises das relações de consumo e percepção dos valores perdidos (emocionais, pessoais e simbólicos). Como resultado concluiu-se que de fato os valores emocionais existem na moda e precisam ser resgatados, visto que o consumo atual está se modificando e cada vez mais busca-se a essência e o sentimento de “ser”. Ao relacionar as respostas obtidas com os princípios fundamentais da experiência amorosa pode-se perceber de que maneira ocorrem as ligações objeto-emoção e como se tornam significativas, gerando uma reflexão sobre o momento atual que a moda se encontra, assim como a possibilidade de agregar moda, propósitos, design emocional e consumo consciente, ressignificando sonhos, memórias e roupas.
The fashion is present in everyday life, representing meanings, values and purposes for the world, in this context, clothing is much more than just fabrics or mere commodities of sales and consumption. The construction of the article therefore comprehend the clothing beyond basic concepts, symbolic differentiation, beyond the fads or trends, besides the so-called fashion system. View the clothes how instrument of the construct emotion relation, symbolic and individual meanings. The concepts used address the issues of current consumption and new social desires, as well as the symbolic function of clothing and emotional relationships that encompass the senses of fashion. Through the research and the means of bibliographic research on the subject, it was necessary to conduct a research and a descriptive opinion and opinion through the questionnaire and unstructured interviews, besides obtaining new visions and directions for the fashion, with analyzes of consumer relations and perception of lost values: emotional, personal and symbolic. As a result, it was concluded that, in fact, emotional values exist and need to be rescued, considering that today's consumption is in the process of modification, it is because we are looking for experiences and feelings of "being". By relating the answers obtained with the fundamental principles of the love experience, one can see in what way the object-emotion connections occur and how they become meaningful, generating a reflection on the moment current in which lies the fashion and the possibility of agregate fashion, purposes, emotional design and conscious consumption, resignifying the dreams, memories and clothes.
The fashion is present in everyday life, representing meanings, values and purposes for the world, in this context, clothing is much more than just fabrics or mere commodities of sales and consumption. The construction of the article therefore comprehend the clothing beyond basic concepts, symbolic differentiation, beyond the fads or trends, besides the so-called fashion system. View the clothes how instrument of the construct emotion relation, symbolic and individual meanings. The concepts used address the issues of current consumption and new social desires, as well as the symbolic function of clothing and emotional relationships that encompass the senses of fashion. Through the research and the means of bibliographic research on the subject, it was necessary to conduct a research and a descriptive opinion and opinion through the questionnaire and unstructured interviews, besides obtaining new visions and directions for the fashion, with analyzes of consumer relations and perception of lost values: emotional, personal and symbolic. As a result, it was concluded that, in fact, emotional values exist and need to be rescued, considering that today's consumption is in the process of modification, it is because we are looking for experiences and feelings of "being". By relating the answers obtained with the fundamental principles of the love experience, one can see in what way the object-emotion connections occur and how they become meaningful, generating a reflection on the moment current in which lies the fashion and the possibility of agregate fashion, purposes, emotional design and conscious consumption, resignifying the dreams, memories and clothes.
Descrição
Palavras-chave
Moda; Design de Moda; Propósito; Significados; Emoção
Citação
SEHN, Luana Roberta. O sentir da moda: a roupa como instrumento de ressignificação dos sonhos. 2017. Artigo (Graduação) – Curso de Design de Moda, Universidade do Vale do Taquari - Univates, Lajeado, 03 jul. 2017. Disponível em: http://hdl.handle.net/10737/1908.