Design e adoção tardia
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Data
2019-02-13
Autores
Orientador
Teixeira, Bruno Da Silva
Banca
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Resumo
Atualmente no Brasil, muitas crianças vivem em abrigos, à espera da adoção. O número de pretendentes a adotar é muito maior que o de crianças disponíveis, e mesmo assim, crianças continuam sem uma família. Esse agravante se dá em virtude do restrito perfil exigido pela maioria dos pretendentes. Com a crença que o
design possa interferir nesse cenário, conscientizando os pretendentes sobre a importância da adoção tardia, o presente trabalho evidencia o processo de desenvolvimento de um projeto gráfico, que tem como ferramenta principal para a construção do processo criativo a técnica de lettering. A escolha dessa técnica
surgiu da associação entre essas crianças (as quais, no passado eram vistas pela sociedade, como futuros vândalos) e o lettering que também era visto de forma negativa (vandalismo e depreciação do espaço público), sendo que as duas, nos dias atuais, já são vistas de maneira diferente pela sociedade, embora o preconceito
ainda permaneça entre algumas pessoas. O trabalho contou com a metodologia projetual de Bruno Munari (1998), juntamente com uma coleta de entrevistas semiestruturadas com profissionais da área e pais adotivos, que colaboraram para um melhor entendimento acerca da realidade do tema. A união destas informações
com o referencial teórico anterior, ofereceu uma direção assertiva ao trabalho, que teve seu desenvolvimento criativo e construção do projeto norteados pelas potenciais frases que surgiram nos próprios depoimentos dos participantes.
Currently, in Brazil, many children live in shelters, waiting for adoption. The number of suitors in the queue to adopt is much higher than that of available children, and even so, children continue without a family. This aggravation comes from the restricted profile demanded by the majority of the suitors. Believing that design may interfere on this scenario, making applicants aware of the importance of late adoption, making the applicants aware of the importance of late adoption, this work emphasizes on the process of development of a graphic project, which has the lettering technique as main tool for the creative process. The choice of this technique came from the association among these children (which in the past were seen by society as future vandals), and the lettering that was also seen in a negative way (vandalism and depreciation of public space), being both, currently, already seen differently by the society, but prejudice still remains on some people. The work relied on the design methodology of Bruno Munari (1998), along with a collection of semi structured interviews with professionals from the area and adoptive parents, who collaborated to better understand the reality of the topic.The union of these information, with the previous theoretical reference, offered an assertive direction to the work, finding in the statements phrases in potential that guided the creative development and the construction of the project.
Currently, in Brazil, many children live in shelters, waiting for adoption. The number of suitors in the queue to adopt is much higher than that of available children, and even so, children continue without a family. This aggravation comes from the restricted profile demanded by the majority of the suitors. Believing that design may interfere on this scenario, making applicants aware of the importance of late adoption, making the applicants aware of the importance of late adoption, this work emphasizes on the process of development of a graphic project, which has the lettering technique as main tool for the creative process. The choice of this technique came from the association among these children (which in the past were seen by society as future vandals), and the lettering that was also seen in a negative way (vandalism and depreciation of public space), being both, currently, already seen differently by the society, but prejudice still remains on some people. The work relied on the design methodology of Bruno Munari (1998), along with a collection of semi structured interviews with professionals from the area and adoptive parents, who collaborated to better understand the reality of the topic.The union of these information, with the previous theoretical reference, offered an assertive direction to the work, finding in the statements phrases in potential that guided the creative development and the construction of the project.
Descrição
Palavras-chave
Design; Adoção tardia; Design emocional; Design Social; Lettering; Late adoption; Emotional design; Social design; Lettering
Citação
LEONHARDT, Maiara Cristina Bauer. Design e adoção tardia. 2018. Monografia (Graduação em Design) – Universidade do Vale do Taquari - Univates, Lajeado, 28 nov. 2018. Disponível em: http://hdl.handle.net/10737/2419.