Hübel - Bier & Spa
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Data
2023-07
Autores
Orientador
Sá, Jauri Dos Santos
Banca
Diemer, Merlin Janina
Broilo, Adriana
Título do periódico
ISSN
Título do Volume
Editor
Resumo
O Brasil é o terceiro maior produtor de cerveja do mundo, com a produção de 91 milhões de litros por ano, sendo que a grande maioria das cervejarias brasileiras está concentrada nas regiões Sul e Sudeste do país. Na região do Vale do Taquari, o turismo vem se destacando e adquirindo espaço, sendo uma alternativa de destino, com diversas frentes turísticas, desde o turismo religioso, turismo de natureza, assim como o turismo gastronômico e cervejeiro. A partir disso, o presente trabalho tem por objetivo analisar e compreender a temática cervejeira e o comportamento do turismo na região do Vale do Taquari, a fim de obter um embasamento teórico para a viabilidade do projeto de Microcervejaria e Spa, que será desenvolvido na segunda etapa do Trabalho de Conclusão de Curso na graduação de Arquitetura e Urbanismo. A proposta será desenvolvida em uma zona de expansão urbana, na localidade da Linha Santo Antônio, no município de Colinas, localizado no Vale do Taquari, região pertencente ao estado do Rio Grande do Sul, Brasil. O empreendimento pretende atender turistas que visitem a região do Vale, sendo um ponto de lazer e encontro, para moradores de Colinas e cidades vizinhas, assim como para todos que apreciam a bebida. Ainda, a Hübel Bier & Spa prevê um setor de spa cervejeiro, que explora a utilização da cerveja e do óleo essencial do lúpulo como principais ingredientes para banhos relaxantes e massagens. Para o embasamento da proposta, realizou-se a análise teórica do tema, a identificação de referenciais arquitetônicos que dialogam com o projeto, a análise do terreno e, por conseguinte, a apresentação do programa de necessidades desenvolvido a partir das análises de referenciais e das condicionantes do terreno.
Brazil is the third largest beer producer in the world, with a production of 91 million liters per year, and the vast majority of Brazilian breweries are concentrated in the South and Southeast regions of the country. In the Vale do Taquari region, tourism has been standing out and gaining space, being an alternative destination, with several tourist fronts, from religious tourism, nature tourism, as well as gastronomic and beer tourism. From this, the present work aims to analyze and understand the brewing theme and the behavior of tourism in the Vale do Taquari region, in order to obtain a theoretical basis for the viability of the Microbrewery and Spa project, which will be developed in the second phase after the final paper and the graduation in Architecture and Urbanism. The proposal will be developed in an urban expansion zone, called Linha Santo Antônio, in the municipality of Colinas, located in Vale do Taquari, a region belonging to the state of Rio Grande do Sul, Brazil. The venture intends to serve tourists visiting the Vale region, being a place for leisure and a gathering spot for Colinas’ residents and neighboring towns, as well as for everyone who appreciates craft beer. Furthermore, Hübel Bier & Spa provides a beer spa sector, which explores the use of beer and hop essences as the main ingredients for relaxing baths and massages. For the basis of the proposal, a theoretical analysis of the theme was carried out, the identification of architectural references that dialogue with the project, land analysis and, therefore, the presentation of the briefing developed from the analysis of references and the terrain conditions.
Brazil is the third largest beer producer in the world, with a production of 91 million liters per year, and the vast majority of Brazilian breweries are concentrated in the South and Southeast regions of the country. In the Vale do Taquari region, tourism has been standing out and gaining space, being an alternative destination, with several tourist fronts, from religious tourism, nature tourism, as well as gastronomic and beer tourism. From this, the present work aims to analyze and understand the brewing theme and the behavior of tourism in the Vale do Taquari region, in order to obtain a theoretical basis for the viability of the Microbrewery and Spa project, which will be developed in the second phase after the final paper and the graduation in Architecture and Urbanism. The proposal will be developed in an urban expansion zone, called Linha Santo Antônio, in the municipality of Colinas, located in Vale do Taquari, a region belonging to the state of Rio Grande do Sul, Brazil. The venture intends to serve tourists visiting the Vale region, being a place for leisure and a gathering spot for Colinas’ residents and neighboring towns, as well as for everyone who appreciates craft beer. Furthermore, Hübel Bier & Spa provides a beer spa sector, which explores the use of beer and hop essences as the main ingredients for relaxing baths and massages. For the basis of the proposal, a theoretical analysis of the theme was carried out, the identification of architectural references that dialogue with the project, land analysis and, therefore, the presentation of the briefing developed from the analysis of references and the terrain conditions.
Descrição
Palavras-chave
Microcervejaria; Turismo; Vale do Taquari; Spa Cervejeiro; Colinas; Microbrewery; Tourism; Brewery spa
Citação
KLEIN, Vitória Portantiolo. Hübel - Bier & Spa. 2023. Monografia (Graduação em Arquitetura e Urbanismo) – Universidade do Vale do Taquari - Univates, Lajeado, 05 jul. 2023. Disponível em: http://hdl.handle.net/10737/3843.