Análise da maturidade do processo de planejamento de vendas e operações em um frigorífico de aves
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Data
2021-11
Autores
Orientador
Jacobs, William
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Resumo
O mercado é cada vez mais dinâmico e exige das empresas uma estratégia competitiva bem definida a fim de atingir os objetivos organizacionais, sendo essencial a coordenação entre os diversos departamentos para garantir que os planos operacionais estejam em consonância com os planos de negócio. Nesse contexto, o Planejamento de Vendas e Operações (S&OP) surge como um processo integrado de gerenciamento, unindo diferentes planos de negócios com o objetivo de balancear recursos e demanda, visando o lucro da organização. A presente pesquisa trata-se de um estudo de caso de abordagem qualitativa, realizado em um frigorífico de aves. A empresa atua nos mercados interno e externo, com foco na produção de aves para cortes. O estudo de caso tem como objetivo analisar a integração dos processos de planejamento a nível tático com base em modelos de maturidade de S&OP, a fim de identificar aspectos que podem ser aprimorados neste processo. Foram utilizados três modelos de avaliação de maturidade S&OP, sendo dois modelos qualitativos, e um modelo quantitativo. Como resultado, a pesquisa indica que a empresa estudada encontra- se em estágios evolutivos intermediários de S&OP, apresentando indícios de avanço para os estágios seguintes. Os resultados encontrados nos diferentes modelos não divergem, apesar de contarem com dimensões e métricas de análise distintas. Os principais pontos passíveis de melhoria identificados foram planos de vendas e operações alinhados, contudo não integrados, e a necessidade de investimento em softwares de previsão e planejamento para centralizar os dados e promover melhor integração entre os planos.
The market is more and more dynamic and asks from companies a well-defined competitive strategy so that they can achieve the organizational goals, therefore, the coordination among the various departments is essential to guarantee that the operational plans are aligned with the business plans. In this context, Sales and Operations Planning (S&OP) arises as an integrated managing process, uniting different business plans with the goal of balancing supply and demand, aiming to optimize the organization’s profit. This research is a case study of qualitative approach, which was done in a poultry processing plant. The company acts both in domestic and international markets, focusing on slaughtering poultry for cutting. This study aims to analyze the integration of planning processes in a tactic level based on S&OP maturity models, in order to identify aspects that could be improved in this process. Three S&OP maturity level evaluation models were considered in this research, being that two of these models are based on qualitative dimensions and one is based on quantitative metrics. As results, the research indicates that the company is classified in intermediate S&OP maturity stages, presenting signs of progress to the next evolutional stages. The results found with the analysis of the three different S&OP maturity level models are not divergent, even though they present different dimensions and metrics of analysis. The main aspects identified that can be improved are the integration between the sales and the operational plans and the necessity of investing in forecasting and planning softwares in order to centralize and promote better integration among the plans.
The market is more and more dynamic and asks from companies a well-defined competitive strategy so that they can achieve the organizational goals, therefore, the coordination among the various departments is essential to guarantee that the operational plans are aligned with the business plans. In this context, Sales and Operations Planning (S&OP) arises as an integrated managing process, uniting different business plans with the goal of balancing supply and demand, aiming to optimize the organization’s profit. This research is a case study of qualitative approach, which was done in a poultry processing plant. The company acts both in domestic and international markets, focusing on slaughtering poultry for cutting. This study aims to analyze the integration of planning processes in a tactic level based on S&OP maturity models, in order to identify aspects that could be improved in this process. Three S&OP maturity level evaluation models were considered in this research, being that two of these models are based on qualitative dimensions and one is based on quantitative metrics. As results, the research indicates that the company is classified in intermediate S&OP maturity stages, presenting signs of progress to the next evolutional stages. The results found with the analysis of the three different S&OP maturity level models are not divergent, even though they present different dimensions and metrics of analysis. The main aspects identified that can be improved are the integration between the sales and the operational plans and the necessity of investing in forecasting and planning softwares in order to centralize and promote better integration among the plans.
Descrição
Palavras-chave
Planejamento de vendas e operações; Frigorífico; Estudo de caso; Estágio de maturidade; Sales and operations planning; Slaughterhouse; Case study; Maturity model
Citação
CAPALONGA, Regina Marquetto. Análise da maturidade do processo de planejamento de vendas e operações em um frigorífico de aves. 2021. Monografia (Graduação em Engenharia de Produção) – Universidade do Vale do Taquari - Univates, Lajeado, 06 dez. 2021. Disponível em: http://hdl.handle.net/10737/3347.