Aplicação de Balanced Scorecard e Business Intellingence para melhorar a gestão estratégica de uma empresa de pequeno porte
Carregando...
Data
2019-01-16
Autores
Orientador
Franzen, Evandro
Banca
Título do periódico
ISSN
Título do Volume
Editor
Resumo
As organizações buscam se manter e serem referência no mercado de trabalho que estão inseridas, com este foco utilizam as mais diversas formas de planejamento estratégico, dentre elas se destacam o Business Intelligence (BI) e o Balanced Scorecard (BSC). O objetivo desta pesquisa é propor uma alternativa de sistema de gestão de desempenho, integrando os conceitos de Balanced Scorecard e as ferramentas de Business Intelligence, auxiliando assim os empresários e organizações na busca de serem melhores que seus concorrentes no ramos de produtos e serviços em que atuam, contribuindo para uma melhor identificação e correção de problemas e falhas em seus processos e atividades internas. Através de metodologia de estudo
de caso e de uma abordagem qualitativa foram definidas as metas e objetivos de uma pequena empresa de comércio de material em inox, gerando uma estratégia para apontar e amenizar os pontos críticos e identificar as oportunidades de melhoria. Com a utilização dos conceitos BSC e BI de forma integrada, geraram-se uma melhor utilização de informações já existentes no sistema da empresa, e que até então eram desprezadas pelos proprietários. As informações existentes no sistema foram trabalhadas e os conceitos postos em prática, gerando assim diferencial competitivo no mercado que a empresa está inserida, resultado positivo que se
confirmou após o questionário aplicado.
The organizations seek to keep up and be a reference in the labor market that are inserted, with this focus organizations use the most diverse forms of strategic planning, among them the Business Intelligence (BI) and the Balanced Scorecard (BSC). The purpose of this research is to propose an alternative performance management system, integrating the concepts of Balanced Scorecard and Business Intelligence tools,thereby helping entrepreneurs and organizations in the quest to be better than their competitors in the branches of products and services in that act, contributing to a better identification and correction of problems and failures in their internal processes and activities. Through a case study methodology and a qualitative approach will be defined the goals and objectives of a small stainless steel material trading company, generating a strategy to point and soften critical points and find opportunities for improvement. With the use BSC and BI concepts in an integrated way,a better use of information already existing in the company's system was generated, and that until then they were despised by the owners. The existing information in the system was worked and the concepts put into practice, thus generating competitive differential in the market that the company is inserted, a positive result that was confirmed after the applied questionnaire.
The organizations seek to keep up and be a reference in the labor market that are inserted, with this focus organizations use the most diverse forms of strategic planning, among them the Business Intelligence (BI) and the Balanced Scorecard (BSC). The purpose of this research is to propose an alternative performance management system, integrating the concepts of Balanced Scorecard and Business Intelligence tools,thereby helping entrepreneurs and organizations in the quest to be better than their competitors in the branches of products and services in that act, contributing to a better identification and correction of problems and failures in their internal processes and activities. Through a case study methodology and a qualitative approach will be defined the goals and objectives of a small stainless steel material trading company, generating a strategy to point and soften critical points and find opportunities for improvement. With the use BSC and BI concepts in an integrated way,a better use of information already existing in the company's system was generated, and that until then they were despised by the owners. The existing information in the system was worked and the concepts put into practice, thus generating competitive differential in the market that the company is inserted, a positive result that was confirmed after the applied questionnaire.
Descrição
Palavras-chave
Business Intelligence; Balanced Scorecad; Vantagem competitiva; Gestão estratégica
Citação
COLLETT, Karin Wildner. Aplicação de Balanced Scorecard e Business Intellingence para melhorar a gestão estratégica de uma empresa de pequeno porte. 2018. Monografia (Graduação em Sistemas de Informação) – Universidade do Vale do Taquari - Univates, Lajeado, 05 dez. 2018. Disponível em: http://hdl.handle.net/10737/2316.