Born globals de base tecnológica: o perfil de internacionalização em empresas gaúchas
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Data
2020-11
Autores
Orientador
Dalmoro, Marlon
Banca
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Resumo
Identificou-se um comportamento diferente na internacionalização de pequenas empresas exportadoras no final dos anos 1980. Este comportamento deu origem a uma corrente de estudos sobre um fenômeno de internacionalização por pesquisadores de negócios internacionais. Assim, como objetivo geral, esta monografia propõe identificar as características do fenômeno Born Global no perfil de internacionalização de empresas de base tecnológica estabelecidas no Rio Grande do Sul. Para tal, buscou-se elencar as características dispostas na literatura internacional, assim como sua variação em diferentes casos e mercados, o que possibilitou definir os 6 pilares de internacionalização, pelos quais foram analisadas as empresas brasileiras. De forma quantitativa, a metodologia utilizada permitiu uma análise multivariada de dados. De uma população de 420 empresas sediadas no Rio Grande do Sul, obteve-se 33 respostas através do questionário aplicado com colaboradores e fundadores, entre os meses de setembro e outubro de 2020. As empresas foram agrupadas por semelhança, assim, identificou-se 5 padrões de características diferentes, os clusters. Logo, de forma hierárquica, definiu-se 5 níveis segundo a pontuação de cada empresa em seu respectivo cluster. Assim, conclui-se que as 18 empresas presentes nos 3 primeiros níveis desta análise, ou seja 54,5%, apresentam características identificadas na literatura internacional. Finaliza-se esta monografia com o perfil de internacionalização de empresas de base tecnológica têm relação direta com o histórico da empresa, experiências prévias e rede de contatos das pessoas envolvidas, com isso, é possível concluir que o modelo proposto tradicional ainda possui forte influência na internacionalização de empresas brasileiras. Apesar do Brasil ser uma economia periférica, esta monografia apresenta indícios de um caminho a ser seguido para fomentar o fenômeno Born Global de internacionalização nos ecossistemas de inovação no Rio Grande do Sul.
A different behavior was identified in the internationalization of small exporting companies in the late 1980s. This behavior gave rise to a current of studies on an internationalization phenomenon by international business researchers. Thus, as a general objective, this monograph proposes to identify the characteristics of the Born Global phenomenon in the internationalization profile of technology-based companies established in Rio Grande do Sul. To this end, we sought to list the characteristics provided in the international literature, as well as their variation in different cases and markets, which made it possible to define the 6 pillars of internationalization, by which Brazilian companies were analyzed. Quantitatively, the methodology used allowed a multivariate analysis of data. From a population of 420 companies based in Rio Grande do Sul, 33 responses were obtained through the questionnaire applied to employees and founders, between the months of September and October 2020. The companies were grouped by similarity, thus, it was identified 5 patterns of different characteristics, the clusters. Therefore, in a hierarchical manner, 5 levels were defined according to the score of each company in its respective cluster. Thus, it is concluded that the 18 companies present in the first 3 levels of this analysis, that is, 54.5%, have characteristics identified in the international literature. This monograph is concluded with the internationalization profile of technology-based companies that have a direct relationship with the company's history, previous experiences and the network of people involved, thus, it is possible to conclude that the traditional model still has a strong influence on the internationalization of Brazilian companies. Despite Brazil being a peripheral economy, this monograph shows signs of a path to be followed to foster the Born Global phenomenon of internationalization in innovation ecosystems in Rio Grande do Sul.
A different behavior was identified in the internationalization of small exporting companies in the late 1980s. This behavior gave rise to a current of studies on an internationalization phenomenon by international business researchers. Thus, as a general objective, this monograph proposes to identify the characteristics of the Born Global phenomenon in the internationalization profile of technology-based companies established in Rio Grande do Sul. To this end, we sought to list the characteristics provided in the international literature, as well as their variation in different cases and markets, which made it possible to define the 6 pillars of internationalization, by which Brazilian companies were analyzed. Quantitatively, the methodology used allowed a multivariate analysis of data. From a population of 420 companies based in Rio Grande do Sul, 33 responses were obtained through the questionnaire applied to employees and founders, between the months of September and October 2020. The companies were grouped by similarity, thus, it was identified 5 patterns of different characteristics, the clusters. Therefore, in a hierarchical manner, 5 levels were defined according to the score of each company in its respective cluster. Thus, it is concluded that the 18 companies present in the first 3 levels of this analysis, that is, 54.5%, have characteristics identified in the international literature. This monograph is concluded with the internationalization profile of technology-based companies that have a direct relationship with the company's history, previous experiences and the network of people involved, thus, it is possible to conclude that the traditional model still has a strong influence on the internationalization of Brazilian companies. Despite Brazil being a peripheral economy, this monograph shows signs of a path to be followed to foster the Born Global phenomenon of internationalization in innovation ecosystems in Rio Grande do Sul.
Descrição
Palavras-chave
Born Global; Internacionalização de empresas; Ecossistema de inovação; Empresas de base tecnológica; Empreendedorismo internacional; Internationalization of companies; Innovation ecosystem; Technology-based companies; International entrepreneurship
Citação
SAATKAMP, Lucas Ghilardi. Born globals de base tecnológica: o perfil de internacionalização em empresas gaúchas. 2020. Monografia (Graduação em Relações Internacionais) – Universidade do Vale do Taquari - Univates, Lajeado, 08 dez. 2020. Disponível em: http://hdl.handle.net/10737/3083.