II Congresso Internacional de marcas/branding: conexões e experiências
| Oct 1 st - THURSDAY | |
|---|---|
| 8h30am |
Reception Place: to be defined |
| 10h to 12h am |
1. Panel: Brand Research Place: Auditorium 11* 2. Panel: Political Brand Place: Auditorium 16* |
| 12h | Lunch |
| 13h30 to 16h30 pm | Research Groups (Grupos de Pesquisa/GPs) |
| 17h to 19h pm |
1. Workshop: Branding & Design - Brand Development By: Valpírio Monteiro and Rodrigo Brod 2. Workshop: Branding Tour - the destination of the brands and its managementbr By: Francisco Dias 3. Workshop: The Brand Multimodal Discourse By:Carminda Silvestre |
| 19h 30 to 21h30 pm |
Lecture: The brand changes. And the lecture changes (2.0) By: Dado Schneider Place: Teatro UNIVATES |
| 22h pm |
Cocktail Place: to be defined |
| OCT 2nd - FRIDAY | |
| 9h to 12h am |
3.Panel: Branding & Business Place: Auditorium 7* 4. Panel: Contemporary Brands Place: Auditorium 11* 5. Panel: Branding and Sustainable Development Place: Auditorium 16* |
| 12 am | Lunch |
| 13h30 to 16h30 pm | Research Groups (Grupos de Pesquisa/GPs) |
| 17h to 19h pm |
4. Workshop: Branding on Social Media By: Andrés Harrison 5. Workshop: BrandStory- the brand history as brand and communication strategy By: Cláudio Seguel 6. Workshop: Protecting the Brand- the INPI registration – steep by step By: Cristina Caldeira and Thaís Müller |
| 19h30 to 21h30 pm |
Lecture: The Brand meaning By: Mark Batey Place: Auditorium 7* |
| Oct 3RD, Saturday | |
| 9h to 11h am |
Lecture: Transmedia storytelling in business - the art of charming to sell By: Martha Gabriel Place: Auditorium 7* |
| 12pm | Lunch |
| 13h30 to 16h30 | Research Groups (Grupos de Pesquisa/GPs) |
| 19h |
BRAND CULTURAL ENTERTAINMENT CLOSURE: Shows of the Bands “Bico Fino Brother's Band”, “Just Blues”, “Nice Porto” and “Cristian Cuturrufo Place: Univates' Lake |
(*) Locate the auditoriums by the numbers of the buildings in Univates.