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Oct 1 st - THURSDAY
8h30am Reception
Place: to be defined
10h to 12h am 1. Panel: Brand Research
Place: Auditorium 11* 2. Panel: Political Brand
Place: Auditorium 16*
12h Lunch
13h30 to 16h30 pm Research Groups (Grupos de Pesquisa/GPs) 
17h to 19h pm 1. Workshop: Branding & Design - Brand Development
By: Valpírio Monteiro and Rodrigo Brod

2. Workshop: Branding Tour - the destination of the brands and its managementbr
By: Francisco Dias

3. Workshop: The Brand Multimodal Discourse
By:Carminda Silvestre
19h 30 to 21h30 pm Lecture: The brand changes. And the lecture changes (2.0)
By: Dado Schneider
Place: Teatro UNIVATES
22h pm Cocktail
Place: to be defined
OCT 2nd - FRIDAY
9h to 12h am 3.Panel: Branding & Business
Place: Auditorium 7*

4. Panel: Contemporary Brands
Place: Auditorium 11*

5. Panel: Branding and Sustainable Development
Place: Auditorium 16*
12 am Lunch
13h30 to 16h30 pm Research Groups (Grupos de Pesquisa/GPs)
17h to 19h pm 4. Workshop: Branding on Social Media
By: Andrés Harrison

5. Workshop: BrandStory- the brand history as brand and communication strategy
By: Cláudio Seguel 

6. Workshop: Protecting the Brand- the INPI registration – steep by step
By: Cristina Caldeira and Thaís Müller
19h30 to 21h30 pm
Lecture: The Brand meaning
By: Mark Batey
Place: Auditorium 7*

Oct 3RD, Saturday
9h to 11h am Lecture: Transmedia storytelling in business - the art of charming to sell
By: Martha Gabriel
Place: Auditorium 7*
12pm Lunch
13h30 to 16h30 Research Groups (Grupos de Pesquisa/GPs)
19h BRAND CULTURAL ENTERTAINMENT CLOSURE:
Shows of the Bands “Bico Fino Brother's Band”, “Just Blues”, “Nice Porto” and “Cristian Cuturrufo
Place: Univates' Lake

(*) Locate the auditoriums by the numbers of the buildings in Univates.