II Congresso Internacional de marcas/branding: conexões e experiências
Dr. Alberto Pinillos - Universidad de Alicante
PhD from the University of Alicante / Spain. Degree in Advertising and Public Relations from the Complutense University of Madrid. Specialist in creativity, verbal identity and naming. Author of several articles and scientific papers on brand and branding. Member of the Academic Scientific Committee BrandTrends Journal (Spain).
http://web.ua.es/es/dcps/profesores/alberto-pinillos-laffon.html
PhD Antonio Hohlfeldt - PUCRS - Brazil
Degree in Literature by the UFRGS (1973), Master of Arts by PUCRS (1991), Doctor of Letters by PUCRS (1998) and post-doctorate by Fernando Pessoa University (2008). President of Intercom, journalist and politician. PPGs operates in Creative Writing (Faculty of Arts - PUCRS) and Media (Famecos, PUCRS). Coordinator of the Graduate Program in Communication PUCRS - Famecos (PPGCOM / PUCRS). Founding member of the International Association of Researchers in Branding – Brands Observatory.
PhD Carlos Alves Rosa - IADE - Portugal
PhD in Marketing (Management Sciences) by the Universidad Rey Juan Carlos in Madrid, Master in Educational Multimedia and Communication and a BA in Sociology from ISCTE/IUL) and Management (by HTC, the University of London). Researcher in UNIDCOM / IPAM / IADE and CIES (ISCTE/IUL) in Portugal; visiting professor at the University of IADE-U, IPAM, Fachhochschule Vorarlberg (Austria) and ETEA (University of Cordoba, Spain). Founder and senior partner of Klab-Innovation Lab and Metrics and director of Marklab-Lab Social Psychology in Consumer Science. Author of several publications and scientific articles and awards in various competitions and projects.
PhD Carminda Silvestre - IPLeiria - Portugal
PhD in Applied Linguistics from the University of Lisbon. Professor coordinator of Technology and Management School (ESTG) of the Polytechnic Institute of Leiria. Visiting Professor of universities in Brazil, Chile and other countries and researcher at the Institute of Theoretical and Computational Linguistics (ILTEC) in multimodal speech areas of the brand, social semiotics and linguistics. Founding member of the International Association of Researchers in Branding – Brands Observatory.
www.iltec.pt/handler.php?action=investigadores&act=view&id=mcarminda
PhD Cecilia Consolo - Facamp / SP - Brazil
PhD in Communication Sciences by USP. Partner director of Solace Cardinali & Design. Since 2006, She directs the Cognitive Lab. Professor at the undergraduate and graduate of the Faculty of Economics of Campinas (Facamp). As a researcher, focuses on the relationship between cognition, symbolic production and communication synthesis for visual identities and complex communication systems.
PhD Che-Jen Su - Fu Jen Catholic University - Taiwan
PhD in Business Administration from the National University of Taipei, Taiwan. Professor at Fu JenCatholic University, Taipei, Taiwan, and the University of Hanyang (Seoul, South Korea). Researcher of Morishita Memorial & Research Foundation (Kyoto, Japan), senior researcher at the Fulbright State University of New York (Old Westbury, USA) and visiting professor at the University of Burgundy (Dijon, France) and the City University of Hong Kong (Hong Kong, China).
PhD Cristian Antoine Faúndez - UPA - Chile
PhD in Information Sciences by the Universidad Complutense de Madrid, Spain, and graduated in Cultural Cooperación by the Universidad de Barcelona. Journalist (Catholic University of Chile), Chile's University professor, Universidad Andrés Bello and the Universidad de Santiago and Director of Graduate Studies and Research of the University of the Pacific in Chile.
PhD Cristina Caldeira - IADE - Portugal
PhD in law by the Autonomous University of Lisbon, Master in International Economics at the School of Economics and Management, University of Lisbon and graduated in Law and International Relations. Vice-rector, president of the Pedagogical Council, director of the Department of Graduate Studies, Professor, Coordinator of International Programs and Relations Office and the Protection of Intellectual Property Office of IADE-U, Art Institute, and Design Company - University. Visiting professor at the School of Arts and Humanities of the University of São Paulo (EACH/USP). Researcher of the Foundation for Science and Technology and postdoctoral fellow in Intellectual Property in the New University of Lisbon (UNL). Author of several publications in the areas of education and intellectual property.
sigarra.up.pt/reitoria/pt/conteudos_service.conteudos_cont?pct_id=12880&pv_cod=3612qaTawyc8
PhD Daniel Granada - Univates - Brazil
PhD of Ethnology at the University of Paris Ouest Nanterre La Défense (France), PhD in History by the University of Essex (UK), Master of Studies in Latin American societies by the Institut des Hautes Études de lAmérique Latine (IHEAL) Université de la Sorbonne Nouvelle - Paris III (2005), Master in Sociology and Anthropology at the Federal University of Rio de Janeiro - graduate Program in Sociology and Anthropology (PPGSA) (2004) and a degree in Social Sciences by the Federal University of Rio de Janeiro (2002 ). Assistant professor in the University Center UNIVATES. Permanent member of the Brazilian Anthropological Association (ABA), the Latin America Studies Association (LASA) and the Brazilian Society for the Progress of Science (SBPC).
PhD Daniel Raposo - IPCB - Portugal
Doctor of Design by the Faculty of Architecture of the Technical University of Lisbon, Master of Design, Materials and Product Management by the University of Aveiro and licensed in Communication Design and Graphic Techniques, Graphic Design and Advertising Variant (ESTGP). Member of the Research Centre for Architecture, Urbanism and Design (CIAUD).
PhD Daniel Rodriguez - University of Alicante - Spain
PhD of Fine Arts by the University of Barcelona, licensed in Desing and specialist in Digital Typography. He used to be professor at Barcelona University and is currently a professor at the Universidad de Alicante and coordinator of specialized courses in Computer Games and Social Networks. Blog author tipografiadigital.net and several publications on corporate typography and design alphabets. Professionally, he has worked as industrial and graphic designer for several Spanish companies.
PhD Denis Barbosa - INPI/UFRJ - Brazil
PhD in International Law and Economic Integration UERJ, LL.M. by Columbia University, New York, Master in Business Law at FMU and Bachelor of Law (1971). Professor in the Professional Master of Intellectual Property Academy and the INPI Innovation and graduate courses in Intellectual Property of PUCRJ, UERJ, USP, FGV-SP, FGV-RJ, FAAP, Metropolitan College of Curitiba and University Extension Center ( SP). Author and coauthor of Innovation Law. Author of "Law of Innovation", published by Lumen Juris in 2006 and 31 more books. Awarded in 2009 as the lawyer more respected in Intellectual Property Law Review Award 2009; named as one of the best lawyers in Intellectual Property in Brazil in the 2010 Edition deBest Lawyers. Founding member of the International Association of Researchers in Branding – Brand Observatory.
PhD Eliane de Souza - Capes - Brazil
PhD in Linguistics by the University of Brasilia (2008), doctorate in law by the University of Brasilia, Master in Linguistics by the University of Brasilia (2000), Master in Constitutional Law by Public Law Brasília Institute (2009), bacharel in Law by the Catholic University Brasilia (2006) and a degree in Literature by the University of Brasilia (1993). Analyst Science and Technology of Higher Education Personnel Training Coordination (Capes). She acts as a consultant on legal and linguistic areas. Founding member of the International Association of Researchers in Branding – Brand Observatory.
PhD Elizete de Azevedo Kreutz - Univates - Brazil
Graduated in Arts-Portuguese / English and specialist English language (Univates), master and PhD in Social Communication (PUCRS) and post-doctorate in Linguistics - Multimodal Discourse of Mutants Brands (UNB). President of Brand Observatory, research professor of Univates and visiting professor at universities FAE, Feevale, Univale, UNB, UMayor (Chile), IPL (Portugal), Ismai (Portugal), ISIL (Peru) and other HEI. Coordinator of the International MBA in Branding & Business of Univates. Founding member of the International Association of Researchers in Branding – Brand Observatory.
PhD Fernando Olivares - University of Alicante - Spain
PhD and Professor of Global Communications and Corporate Identity. Director of the Chair of Family Business at the University of Alicante, Spain. Coordinator of the Master in Communication and Creative Industries of Alicante University - UA (Spain). PhD extraordinary award in the AU (2005). Author of several books and articles. Founding member of the International Association of Researchers emBranding – Brand Observatory.
PhD Flavio Meurer - Univates - Brazil
Degree in Advertising by Ufrgs (1999), Master (2002) and PhD (2009) in Communication and Information by Ufrgs. Lecturer at the University UNIVATES. He has experience in the communications field, acting on the following topics: childhood, television, myths, violence and media.
PhD Francisco Dias - ESTM-IPLeiria - Portugal
Degree in Psychology from the University of Moscow, Russia (1988), Master in Social Psychology from the University of Porto, Portugal (1997), graduate European Advanced Studies in Social Psychology (1997) and PhD in Tourism from the University of Perpignan, France (2006). Professor at the Polytechnic Institute of Leiria (School of Tourism and Maritime Technology), editor of the European Journal of Tourism, Hospitality and Recreation (EJTHR) and director of ART & TUR - International Tourism Film Festival. Founding member of the International Association of Researchers in Branding – Brands Observatory.
PhD Georg Dutschke - IADE - Portugal
PhD in Management by the University of Seville. Teacher and researcher in Portuguese and Spanish universities, also performing consulting projects and interim management, with several books and articles published in national and international journals. Played management positions in companies such as Noble (Sara Lee Processed Meat), Portugal Telecom, Pescanova Portugal Angelini and Portugal.
PhD Gerson Bonfadini - Univates - Brazil
Degree in administration by Ufrgs (1994), Marketing Specialist (1998), Master in Regional Development from the University of Santa Cruz do Sul (1998) and PhD in Communications by PUCRS (2007). Professor of Higher Education at the University Center UNIVATES in Lajeado / RS. He has experience in Administration with emphasis in Marketing, Strategy, Product Management and Competitive Intelligence. Displays a management program on TV Univates.
PhD Helio Etchepare - Univates - Brazil
Degree in Industrial Design by Lutheran University of Brazil (1999), Master in Environmental Engineering and Clean Technology by PPGEM / Ufrgs and PhD in Materials Engineering by PPGEM / Ufrgs. Has experience in the area of Materials and Metallurgical Engineering, with emphasis on EcoDesign, acting on the following topics: design, design versus engineering, materials versus design, sustainable development and bionics.
PhD Jean-Charles Zozzoli - Ufal - Brazil
Graduate in Advertising and Marketing by Université de Franche-Comté, France, specialist in Linguistics and Communication at UFAL, Master in Multimedia UNICAMP, doctor in Communication Sciences from USP and post-PhD in Information Sciences and Communication: Communication Enterprise and Institutions by CELSA Université Paris-Sorbonne, France. He has experience in the communications field, with an emphasis in Advertising, Marketing and PR. He is associate professor in Ufal. Among the pioneers in studying the brand in Brazil, he was awarded in 1995 with the Award Intercom mode Advertising for its exploratory research on the mise en scène of identity and brand personality. Founding member of the International Association of Researchers emBranding – Brand Observatory.
PhD João Carrascoza - ESPM-SP - Brazil
Advertising, editor, writer, teacher and highly renowned researcher. PhD in Communication Sciences and a post-doctorate in Advertising and Literature by the University of Rio de Janeiro. He has worked in ESPM, at USP, in JWThompson, among other educational institutions and the advertising market. Major awards received: Jabuti, Guimarães Rosa / Radio France Internationale, National Library Foundation and APCA. Founding member of the International Association of Researchers in Branding – Brand Observatory.
PhD Josenia Vieira - UNB - Brazil
Post-doctoral degree by the University of Lisbon (2001) and the Higher Institute of Leiria (2008), PhD in Applied Linguistics from PUCRS (1986) and Master in Linguistics from PUCRS (1982). Graduate Program in Linguistics Professor, PhD and masters, letters Institute of the University of Brasilia. She has participated in Study Tour in Lancaster University (UK) (1994), the University of New Mexico (1996) and Cornell (1997) in the United States, under the vision, respectively, of the British Council, Capes and CNPq . Directs, since 2005, the CEPADIC. Author of several books, chapters of books and articles. Founding member of the International Association of Researchers in Branding - Observatory marks.
PhD Maria de Lourdes Riobom - IADE - Portugal
PhD in Education by the University of Seville, Spain, Master in History of Contemporary Art by the New University of Lisbon and a degree in History - Faculty of Arts, University of Lisbon. She is a professor of IADE-U, UNIDCOM member of IADE-U, a member of INSEA and visiting professor at various educational institutions. She has integrated numerous juries master's and doctoral evidence in different establishments of higher education. She is the coordinator of the Visual Arts Education Master.
PhD Nuno Mangas - IPLeiria - Portugal
President of IPLeiria in Portugal. Degree in Electrical Engineering by the University of Coimbra (1991), Master of Systems and Automation, Industrial Automation area, by the University of Coimbra (1996) and PhD in Educational Sciences from the University of Extremadura. Founding member of the International Association of Researchers in Branding – Brand Observatory.
cipse.ipleiria.pt/member/doutor-nuno-andre-oliveira-mangas-pereira
PhD Rudimar Baldissera - UFRGS - Brazil
Degree in Public Relations, specializing in Human Resource Management, Master in Communication Sciences / Semiotics UNISINOS and PhD in Social Communication by PUCRS. He is a professor and researcher at UFRGS, PPGCOM-FABICO and visiting professor at several institutions in Brazil and abroad. He was vice president of ABRAPCORP from 2010 to 2012. Founding member of the International Association of Researchers in Branding – Brand Observatory.
PhD Sonia Ambrosio Nelson - SQU - Oman
Journalist by the University of Santos / SP, Brazil and PhD in Sociology of Media by the National University of Singapore. She is journalism professor at Sultan Qaboos University (currently) and served at the University of Queensland - AU / Sohar University and the University of Queensland, Australia. She used to be BBCWorld Brazil's correspondent in different countries (1995-2007), BBC's correspondent in Asia and Group State São Paulo (radio and newspaper). She worked as a journalist in the Middle East / UAE. Founding member of the International Association of Researchers in Branding – Brand Observatory.
PhD Theresa Lobo - IADE - Portugal
Degree in Painting by ESBAL and Anthropology at ISCSP - UTL. Fashion Design of the Chicago Institute of Design, USA and Watercolor and Fashion Illustration at the Art Students League, NY. Master in History of Contemporary Art by the New University of Lisbon. PhD by the University of Seville. Post-PhD at Carnegie Mellon University, USA. Professor in IADE -U, Art Institute, Design and Company-University. Since 2000, She belongs to the research team UNIDCOM / IADE - Research Unit in Design and Communication, through which has presented conference in Lisbon, Virginia, Spokane, Chicago, Denver, USA, Bangalore, India, Hong Kong and Shanghai, China, Istanbul, Turkey, Athens, Greece, Barcelona, Spain. She has more than 30 published articles.