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The I International Congress on Brand(ing) took place in Portugal, at the Polytechnic Institute of Leiria (IPLeiria), in October 2014, with the theme “Pathways to Brand(ing): from representation to practice”, bringing together an international group of researchers, professionals of the market, students, professors, among others interested in discussing the paths of brands.

The II International Congress on Brand(ing): Connections and Experiences took place at Univates-RS / Brazil, from October 1st to 3rd, 2015, and proposed to bring to the discussion the state of the art, theory and practice necessary to implement and monitor brand management in the contemporary business world. The event aimed to discuss the advances of the different areas of branding; to promote interaction between academics, researchers and professionals interested in the relevance of brands and communication in the business universe and institutions; to expand research networks between academics and professionals who work in different areas involving brands; and to provide tools that generate value which can be applied to business and interpersonal relationships.

The III International Congress on Brand(ing): Creative Economy was held at the University Center Belas Artes, in São Paulo, from October 6th to 8th, 2016. In addition to maintaining the objectives of the previous congress, its main objective was to discuss the progress of the different areas of branding in the Creative Economy.

The IV International Congress on Brand(ing), with the theme “New developments to individual and collective well-being”, took place at IPLeiria / Portugal Higher School of Technology and Management, from September 28th to 30th, 2017, and sought to promote international interaction among academics, researchers and professionals interested in the relevance of brands and communication with the business world, institutions, people and artifacts.